OFEK
OFEK is the imaginary Israeli space program I created. The project was born in an imaginary reality course.
According to the brief I wrote, Israel is developing and investing resources in the space program that serves as a kind of 'new pioneering'. Israeli settlement in space is a symbol of innovation, but also of will and the constant desire to produce security shelters. The Israeli space project is accompanied by quotes from the great Zionist leaders who, in the new context, constitute the blessing of the road to a journey into space.
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The graphic language of the posters mentions the design of the posters at the time of the establishment of the state. The connection between the new settlement in space and the Zionist settlement in Israel and the establishment of the state is at the basis of the concept of the project.
According to the brief I wrote, Israel is developing and investing resources in the space program that serves as a kind of 'new pioneering'. Israeli settlement in space is a symbol of innovation, but also of will and the constant desire to produce security shelters. The Israeli space project is accompanied by quotes from the great Zionist leaders who, in the new context, constitute the blessing of the road to a journey into space.
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The graphic language of the posters mentions the design of the posters at the time of the establishment of the state. The connection between the new settlement in space and the Zionist settlement in Israel and the establishment of the state is at the basis of the concept of the project.
My role
Art direction
Branding
graphic language
poster design
motion design
basic 3D design
Posters to mark significant space events
ANYONE WHO WANTS TO MAKE HISTORY
SHOULD FORGET HISTORY
SHOULD FORGET HISTORY
David Ben Gurion
A marketing recruitment video for the 'new space pioneers'.
CYCELLS
Branding for extreme Riding Club, in Hebrew.
The branding is based on the triangular connection between the rider, the bike and the field. The sport of extreme cycling requires great precision, but also flexibility and release. These tensions were expressed in the branding of the club. The colors were chosen to represent the tension between the bursting energy and the quiet and accuracy required for the champions in the field.
The rider is required to know the terrain closely, and professional cyclists are familiar with the course of the competition. The routes of the competition are natural tracks and the terrain is recorded in the head and body of a professional rider.
I designed the font of the headlines that appear in the posters in order to create a script that contains elements of movement and rotation, and also to create visual hybrids between Hebrew and English, in a sport field where the entire lexicon is expressed in English.
The branding is based on the triangular connection between the rider, the bike and the field. The sport of extreme cycling requires great precision, but also flexibility and release. These tensions were expressed in the branding of the club. The colors were chosen to represent the tension between the bursting energy and the quiet and accuracy required for the champions in the field.
The rider is required to know the terrain closely, and professional cyclists are familiar with the course of the competition. The routes of the competition are natural tracks and the terrain is recorded in the head and body of a professional rider.
I designed the font of the headlines that appear in the posters in order to create a script that contains elements of movement and rotation, and also to create visual hybrids between Hebrew and English, in a sport field where the entire lexicon is expressed in English.
My role
Branding
Type design
Poster design
Editing
Motion & visual effects
CYCELLS Championship Poster
Israeli Champion Poster
Anglo-Saxon. Branded font design
WHAT GOES UP, MUST COME DOWN